What is Programmatic Advertising? Definition and How It Works?

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AsfiyaPoramanik123
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What is Programmatic Advertising? Definition and How It Works?

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Programmatic advertising has been present in various digital channels such as broadcasts on mobile, video and social media. Programmatic advertising is the use of artificial intelligence and Special Database machine learning to advertise in real time and automatically. So, to make it easier for you to understand programmatic advertising, you can learn about the following programmatic advertising: Contents [hide] 1 What are Programmatic Ads? 2 How Do Programmatic Ads Work? 3 What is Real Time Bidding (RTB) ? 4 What is Ad Exchange? 5 What is a Demand Side Platform (DSP)? 5.1 1.



How a Demand Side Platform Works 5.2 2. What is the difference between a Demand Side Platform and a Supply Side Platform 6 What is a Supply Side Platform (SSP)? 6.1 1. How Supply Side Platforms Work 6.2 2. Ad exchange vs Supply Side Platforms 7 What is a Data Management Platform (DMP)? 7.1 1. Demand Side Platform VS Data Management Platform 7.2 2. What are the Programmatic criteria to be targeted? 8 Conclusion What are Programmatic Ads? what are programmatic ads what are programmatic ads Programmatic Ads is a method of advertising by using the space column provided by the publisher. For example banner space, classified ads, and so on.


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Programmatic ads can be a bridge between publishers and advertisers. Publisher is a person, organization or company that has a website or blog that has been registered and approved by the advertising application manager to place AdSense ads on their website. Then publishers who serve ads, for example ads from Google, are called Google publishers. Advertisers are people, organizations or companies who advertise their business, the aim is to market goods, services, places of business, and so on. Examples of media that provide a place for advertisers to advertise are billboards, newspapers, online media (Google Ads, Facebook Ads), YouTube, SMS, and others.
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