Years After The First Website

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jebinkhatunseo
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Joined: Thu Aug 04, 2022 3:59 am

Years After The First Website

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She has leveraged the most diverse and unique channels to interact with her followers: Instagram, Pinterest, Periscope, Snapchat, even a Spotify list with Clinton’s curated music including Katy Perry and JLo. Does listening to Clinton’s playlist sway more people to vote for her? I don’t think so, but it’s just one piece of the cross-channel puzzle. In fact, on hillaryclinshe has 14 or so webtrackers, including Optimizely, Facebook Custom Audiences, and Google Adwords.

In contrast, Donald Trump has only 3 (Facebook Custom Audience, Google Analytics and Google Dynamic Remarketing). However, Trump hasn’t turned his back on Italy Phone Number List marketing and social media. His website, like the other candidates, is simple above the fold and then below it invites visitors to sign up for SMS alerts, watch his YouTube videos, and participate with the campaign on social media. Trump Website: Above the fold Screen Shot 2016-02-11 at 3.15.57 PM Trump Website: Below the fold Screen Shot 2016-02-11 at 3.16.31 PM Among his Republican candidate primary competition, Trump seems to be using social media most effectively, although he is arguably one of the loudest (albeit THE most controversial) social media contributors.
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Which makes sense: small statements can travel far at the speed of light with social media. Stats released by Twitter after a GOP debate Screen Shot 2016-02-11 at 3.21.02 PM Take a look at another candidate, Bernie Sanders. He has spent more money than any other politician before on digital marketing: a whopping $10 million, while he has spent minimal funds on traditional avenues such as television and direct mail (Bush spent $35 million on television ads alone). Digital marketing has been at the heart of his marketing strategy, and that appears to have started to pay off with the target demographic of the millennial generation. After the Feb. 1 Iowa caucus, some 84% of voters ages 18-29 voted for Sanders.
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