Over time, more and more companies have learned to manipulate their Google my Business listings to go back to requests on which they were illegitimate to position themselves so high, because geographically too far from the real location of the Internet user. .
Location, a local SEO criterion now Specific Database ultra-important! Following this local SEO update, businesses that are in close proximity to the searcher should see an improved presence in the local SEO SERP and Google's local pack. Conversely, companies further away from the researcher will see a drop in their local share of voice. 2- penalized by Google on its local SEO algorithm While the algorithm update emphasizes proximity, Google's longstanding and closely related secondary goal of combating spam.
We note, to a certain extent, that the visibility of companies with over-optimized names are sometimes penalized by this algorithmic update (however, it is necessary to qualify the statement with the fact that the most impacted businesses are those which carry out keyword stuffing throughout their file ( examples of practices not to be reproduced )).