short-term vision. To image and make concrete examples applied to the company, we can find this kind of tactical action: Rent a stand at the Salon de la Maison Manage a Facebook page by sponsoring posts and creating games Establish a calendar or a commercial action plan Send a follow-up
email Add a page to your website on a new product Specific Database or service Write a blog article Launch a campaign on Google Ads Set up a Street Marketing operation Train salespeople in social selling Schedule a marketing campaign promoting sales on the radio Editing and distributing a flyer Relaunching your database These operational actions, however valuable they
may be, cannot and should not be carried out without strategic thinking. For what ? Because if we carry out these actions correctly but without making the right choices, the results will be very disappointing. Hence the importance of strategy. What is the strategy? The word strategy also has military and Greek origins (strategos). In business, we talk more about “how to go about achieving the vision? “