Health Facility Reputation Management

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shohidhasan1
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Joined: Tue Jan 25, 2022 8:26 am

Health Facility Reputation Management

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world, and as a result reputations can quickly be tarnished. Healthcare facilities, whether massive hospitals or smaller care facilities, need to stay on top of their game when it comes to managing their reputation through public relations, especially when it comes to the sensitive information they are meant to protect. Inclusiveness in care It has never been more apparent than now that the healthcare industry needs to focus on becoming more inclusive. As more and more data becomes available demonstrating the cultural and demographic shift the United States is experiencing, health officials are discovering that there is a serious problem with who receives what levels of care, often due to some something as insignificant as a postal code. For example, there is a huge disparity in readmission rates between African American and Caucasian patients, and their access to preventive health care remains starkly different from one another. In an effort to combat this difference in access to care, hospitals have begun to look to cross-cultural nursing to help bridge the gap. Transcultural nursing aims to bring care to communities where health care literacy is low or where cultural barriers prevent residents from receiving appropriate care. Language barriers in particular, which have often prevented diverse communities from accessing health care, can also be overcome through cross-cultural nursing - particularly important given that in 2016 more than 20% of Americans spoke a language other than English at home. While making these changes more inclusive is certainly good communication for the healthcare industry as a whole, the decision to make them should stem from a moral and ethical stance, rather than one based on reputation – otherwise these efforts to change for the better might come across as insincere and complacent. Good reputations and public relations are good, but ensuring that all members of a community have equal access to quality healthcare should be a top priority for any healthcare professional.

Knowing about these gaps in coverage and still refusing to do everything in your power to fix them would be a violation of the Hippocratic oath, especially the general sense of “do no harm”. Stay ethical Unfortunately, ethical dilemmas are not uncommon for health care administrators. These administrators are expected to maintain a financially viable hospital, avoid all potential lawsuits, and remain impartial when dealing with influential relationships, while remaining ethical. This balancing act can pose a serious challenge, especially in a new world where social media and data security are aspects of daily life to keep an eye on. Staying HIPAA compliant in this new digital and social media-driven society can be far from safe, especially when it comes to buy email list keeping patient data and records safe and out of dangerous hands - sometimes those hands belong to a member of an administrator's own team. In 2018, for example, a Texas nurse was fired for violating HIPAA regulations on social media by providing enough information about a patient to be easily identifiable, showing that these are not necessarily expert hackers or black market information dealers who may leak private information. in the mainstream. While HIPAA violations can happen without any malicious intent, especially when social media is involved, more alarming trends are emerging. To be specific, actual patient bias on the part of a physician can be a potentially far more troublesome, even deadly, ethical issue. Many physicians experience bias in different ways, and not always because of their religious or political affiliation. Instead, they might feel biased towards certain treatments and drugs that will be more cost-effective for them individually, whether or not that specific treatment is the right choice for the patient they are treating. In a world where patients worry about whether or not their doctor is acting in their best interest or appealing to the pharmaceutical companies that pay them instead, it makes sense that the issue of physician bias should be of widespread concern. Fortunately, the issue of bias is addressed by what might seem like an unlikely source:AI is being actively implemented across the healthcare industry with the goal of eliminating the possibility of bias on the part of a physician, making overall diagnosis and treatment inherently more objective, and therefore more ethical. However, the AI ​​used is potentially a double-edged sword, as to operate effectively they need access to mountains of patient data, which increases the risk of inadvertent HIPAA violations or loss. of data by a breach.

With concerns so evident on the part of patients about physician bias and the potential violation of personal and private medical records, a single mistake, violation, or lawsuit can derail a private practice overnight. The moment we hear that an administration cannot be trusted to keep information private or prescribe drugs and treatments impartially, it will take massive action to overturn that public opinion and regain trust. of the persons concerned. Even if public opinion doesn't necessarily turn around, there are other potential consequences of uprooting businesses - take, for example, when“In a HIPAA violation, a dermatology practice lost an unencrypted USB drive containing protected health information. The group was fined $150,000 and had to put in place a corrective action plan. Paying the dues for a mistake is a sad truth behind running any type of business that caters to the public, whether in healthcare or otherwise. This is exactly the same reason why many small businesses are careful to invest in liability insurance, because business owners can never really anticipate what each day will bring. Especially in a sector as private and nuanced as health care, the same is especially true. be truthful When not focused on maintaining or rebuilding a battered reputation, global healthcare marketing can often be another ethically unfair field. Of course, from a business perspective, any company will want to do its best and promise as much as possible, but this can lead to dangerous outcomes for hospitals and clinics. Overpromising results and misrepresentations are not only ethically wrong, but can also lead to serious legal issues. Take the popular herbal supplement Airborne, for example. Although not a private medical practice, they were (and still are) a big name in health care, at least when it comes to over-the-counter supplements. "The marketing of the product claimed it helped ward off harmful bacteria and germs, preventing everyday ailments like the flu and colds. There were no studies to back up Airborne's claims of effectiveness that met the scientific standards – so the Center for Science in the Public Interest (CSPI) got involved.The high-profile scandal ended in a huge settlement, with Airborne having to pay $23.3 million in the class action lawsuit , and an additional $7 million settlement later, according to NPR. Unfortunately, many hospitals, assisted living centers and nursing homes are also quick to make misleading claims in order to increase their financial gains. These facilities are guilty of touting how amazing their health services are and paying hundreds of thousands of dollars to do so, when in reality they are understaffed and the CNAs that provide the bulk of health services are often overworked and underpaid.
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