Managing director at digital uncut, sam martin-ross, has Illustrator Art Work enlightened us with his insights into digital transformation. He explained how they have handled this process as a digital agency and how the sectors have been affected by the crisis. Digital transformation for companies Illustrator Art Work and brands has become almost mandatory in a very short time. As a digital agency, how are you handling this process? Can you please share some concrete examples elaborating your digital transformation process? We’re Illustrator Art Work trying to lead our clients in transforming their digital marketing strategies to be better suited for the current situation and the future ‘new normal’. We’re doing this in our regular catch-ups with clients, where we re-assess strategy and performance.
Are two areas we’ve looked at in particular; spend Illustrator Art Work and messaging. For a number of clients, it makes sense to pull back on, or even pause marketing, and we’re the first to recommend it if needs be. For others, we’ve looked at how their messaging needs to change to match their target audience’s new concerns. Can you share some precautions you have taken to continue business as usual during the Illustrator Art Work covid-19 outbreak? In many ways, we were always ready to continue business as usual. All our work is on the Illustrator Art Work cloud and so we didn’t have much difficulty technically. We’ve always used tools like slack,
And zoom/google meet to be connected and organised with clients internationally. Beyond that, we’re trying to keep motivation up and provide a social atmosphere for the Illustrator Art Work team through things like zoom drinks post-work or ordering surprise snacks through amazon to employees homes. What industries are your clients mainly focused on? How has covid-19 affected these industries? We work with Illustrator Art Work startups and scaleups across a wide range of industries, and as a result, we’ve seen the full spectrum of results. From travel where all marketing spends Illustrator Art Work has been paused, to logistics and even virtual tours where there’s almost been unprecedented demand. What are your insights into digital transformation within different industries?
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