The competition between Internet companies is no longer an attack on the phone number list same dimension. In an era where industry boundaries are gradually blurred and business ecosystems continue to integrate, Internet robbers who once used "Internet +" to crush traditional industries have now become robbers. The relationship between the content platform and the e-commerce platform is the most typical: the content platform used to be an important traffic portal for e-commerce, and the e-commerce platform needs to fill the ecological traffic pool with high-quality content. This is the logic that social media drives the Internet celebrity ecology, and then diverts the phone number list Taoist matrix through products such as Weibo window. However, with the continuous growth of both parties, especially the short video platforms occupy more and more users and usage time, the friendly cooperative relationship between e-commerce and short video platforms has begun to become unbalanced.
It used to be that e-commerce needed traffic, but today, as long as there is traffic, e-commerce can be done. For brand owners, content platforms with both conversion and brand marketing effects are increasingly attractive. Therefore, the e-commerce business of the content platform is also accelerating the closed loop. ByteDance has been trying to do e-commerce since 2017. Although it established a cooperative relationship with Taobao in 2018, in April 2019, it began to do a Douyin store again, trying to complete the self-closing Phone Number List loop of the phone number list e-commerce system; and this year On May 7th, Douyin opened up the Douyin store for phone number list individuals to further reduce the entry threshold for e-commerce, and the intention to expand its territory is very obvious. Jiemian News once reported that the number of merchants entering Douyin stores has surged in recent months, approaching the level of one million. At the same time, the e-commerce system of Douyin Store is still preparing to launch a new product - Luban Selection, which wants to strengthen the management and control of the supply chain through this product.
Douyin Store APP Doudian Kuaishou, which started earlier in live broadcast e-commerce, still cooperates with e-commerce platforms continuously, but its own e-commerce business not only phone number list started earlier, but also developed quite fast. Whether it is the Kuaishou store that started in June 2018, or the deep binding with back-end service providers such as Magic Chopsticks Xingxuan, Kuaishou has formed a closed loop earlier. Even in this cooperation with products, users do not need to jump when shopping on Kuaishou. The entire operation path actually does not leave the Kuaishou platform-although it is a cooperation with phone number list an e-commerce platform, products are actually In fact, it provides support for the back-end supply chain for Kuaishou. The traffic still stays on the Kuaishou platform. From the user side, the closed loop is still completed within Kuaishou.
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