The use of artificial intelligence in all areas of our lives is already an unstoppable

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Bappy
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Joined: Thu Jul 28, 2022 6:56 am

The use of artificial intelligence in all areas of our lives is already an unstoppable

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trend. Repetitive, monotonous or dangerous jobs are the ones that will be replaced in the first place, but the evolution of virtual brains will go further. I recently had the pleasure of attending a conference by one of the main executives of Google Spain on this subject. He recounted one of the last cases that have been experienced in the Californian company. The main function of Google is the processing and storage of data. To do this, they have a huge number of servers in the most remote places in the world. Apart from the investment in the equipment, the main expense of these data centersis the power consumption. After powering the equipment, cooling it is the main cost item. As you can imagine, the best industrial engineers of the company and its suppliers work on the optimization of these cooling systems to minimize consumption.

No one thought anything else could be optimized, until they put the company's artificial intelligence systems to work . In a few days he had a new configuration that provided a considerable improvementcompared to the one they were using to date. The speed of learning of these algorithms supported by supercomputers, left behind the work of the best technicians. Although phone database these are complex algorithms, the power of this tool is based on trying millions of possible combinations per second. If you calculate all the possible solutions, you get the optimal solution, surpassing human capacity. Scary, right? The potential of massive data management. Artificial intelligence and big data are already a fundamental part of social network management. Today, the main users are the companies that provide the software, capable of analyzing millions of posts, images and user profiles. The potential to extract information about the consumption habits of users is enormous.

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Images uploaded to networks are automatically tagged and analyzed, allowing advertising to be targeted . A photo of a family with a dog will allow ads to be shown on the display network for dog food, while another featuring recognizable landmarks will tag the user as a consumer of travel packages. How can the community manager use these tools for managing social networks? The community manager , in addition to managing the community, has the possibility of carrying out sem campaigns on all social networks. Facebook, LinkedIn, Twitter or Instagram, among others, allow you to create campaigns and segment them based on the parameters stored by the social network. You can segment the target audience by age, marital status, gender, interests, geographical area... to capture new potential customers and users. Although this work is usually carried out by a sem specialist , it is convenient for the community manager to supervise the model of the ads, the frequency with which they are displayed and the time that potential client is kept on the list.
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