Online advertising in brazil reaches r$ 724 million in 2009

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ashraf23542
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Online advertising in brazil reaches r$ 724 million in 2009

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Data from the inter-meios project point out that the brazilian advertising market earned 17.54 billion reais between january and october 2009. The performance is similar to that recorded in the same period of 2008, when it reached revenues of 17.42 billion reais. Nominal growth in this 12-month interval was 0.67% as in previous years, the internet was the medium that grew the most, although at a slower pace: the expansion between january and october of last year was 21.5%, which made this sector reach revenues of 724.7 million reais with advertising and a 4.1% share of total advertising market revenues. To give you an idea, in 2008 the internet had a 3.5% share.

Of the advertising market and revenues of 760 million reais, an increase of 44.18% compared to 2007. At the beginning of the year, the interactive advertising bureau (iab), the entity that represents the internet sector, projected growth of 30% for the medium in Whatsapp Number List the country throughout 2009. Consolidated data for 2009 has not yet been released, but from what you see of the performance recorded up to october, it is likely that this mark will not be confirmed. The reduction in the pace of growth is due to the financial crisis, which put a brake on media investments by companies. Responsible for 60.6% of the advertising pie, tv grew 4.2% between january and october 2009 and had revenues of 10.6 billion reais.

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If the company is located by search engines such as google, today the main search channel that precedes the purchase of almost everything. This does demand specialized knowledge and a lot of work, in addition to new investments, which can be much higher than the investment in e-commerce itself. This goes for products or services. The importance of being located by search engines is crucial for business success or failure. To cite an example of a service, which is a sector that is less talked about than others, the business could be technical assistance for home appliances. The company's website should clearly indicate whether it is authorized from which manufacturers, its location, response time.
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