Classification of banners by implementation method This classification is based on the degree of dynamism and the method of technical implementation of banner advertising. The site developer Special Marketing Database chooses the method that can be implemented on the site without slowing down its operation. There are four types of banners according to the method of implementation: static - to create it, images of one of the formats (JPG or PNG) are used, which are lightweight and will not slow down the site. It’s easy to insert such a block on a website, since it’s a regular image; animated - a banner can quickly attract a visitor’s attention due to its catchiness and brightness, but its size can affect the speed of the site. It all depends on the number of frames used in the animation: the more there are, the greater the weight of the file.
The disadvantage of this type of banner is that the user may have disabled the demonstration of animated content in the settings; richtext is a banner ad that consists of text material and graphic objects. In the ad, users can format the content of the block and add links. The weight of the banner and its impact on the website depends on the quality of the image. This option can be more effective than an ad with a single image, since blockers cannot hide it completely. JS animation is complex and “heavy” banners that consist of an interactive block with a game, a questionnaire and other parts that require user participation. Some banners offer to turn on sound, which complements the advertisement. Previously, such banners could be made easier - through