Google bot and avoids the de-indexing of existing pages

[Wade]

The restyling , as you can imagine, therefore becomes a good opportunity to reorganize the menu structure , internal link building , improve the User Experience , reread and improve the contents and On-page SEO optimization through the improvement, if necessary, of the header tags , titles, meta descriptions, texts, image file names and alt titles. You may also read: SEO website analysis: tips and tricks Second phase: SEO Migration After planning the SEO migration in the first phase, the time has now come to publish the new site online and check all the activities done. new website migration phase 2 Setting up and checking 301 and 404 errors As a first step, to protect ourselves from traffic losses , it is advisable to set up 301 redirects from .

Htaccess files, combining and skimming the URLs obtained from site scanning and those extrapolated from Google Analytics. Once the new site is published, immediately check that the 301 redirects (or 302 if they are temporary redirects) work correctly, that they do not create 404 errors or redirect loops that do not display the new pages. You can check the functioning Brazil Number Data of redirects from Google Analytics, viewing the pages that brought organic traffic, or with the "site:" function or by sample testing the old URLs extrapolated in phase 1.



I always recommend checking them one to one. Important note : if some old URLs have not generated traffic over time and are not present in the new structure they may not be redirected. For example, on large sites, not all URLs need to be redirected as they overwhelm Google Bot in crawling. Prioritize 301 redirects only on pages that are actually relevant. However, this point must be analyzed on a case-by-case basis to avoid errors or losses in ranking. Controllo robots.txt e Sitemap.xml When publishing a new website online, it is advisable to check that the robots.txt does not block the crawling by the through incorrect set ups. At this stage it is also important to generate a new sitemap.xml , test it and submit it via the Google Search Console .