Targeted ads in Google Ads are intended to reach people looking for a given service or product. Thanks to this, they are incomparably more effective than a television series of diversified advertising messages about completely Vietnam Phone Number Data unrelated brands. Comprehensive advertising There are two main problems with advertising campaigns based on traditional media. Firstly, they are often really expensive, and - as we have already established - we have no guarantee that they will be profitable and effective. is limited control over the campaign once it has started. Of course, the lack of efficient tools allowing us to check the effectiveness of the actions taken also does not make it easier to assess the effectiveness of the campaign.
Therefore, it is very likely that an advertiser will invest huge amounts of money in a campaign that will completely differ from his expectations. This scenario would never happen in the Google Ads system. Advertisers have a real influence on when and where the ad will be displayed. It is possible to change daily click rates, which eliminates the problem of having to prepare huge budgets, and the campaign itself can be easily paused with a few clicks. This last option is extremely interesting, especially in relation to traditional solutions, where once a campaign has been initiated, it cannot be interrupted overnight.