Last year,we talk hereabout the strength of Facebook Ads and how the social network has remained among the largest in the digital world. Despite this, the site has lost engagement over the past two years, according to data from Activate Inc. THEmatterdo B9 released the survey, which shows people spending 26% less of their time on Facebook. In today's article, we want to show you the reasons why the social network lost so much strength and what other digital marketing strategies you can use to better position your brand. facebook… zinho There was no lack of efforts by Mark Zuckerberg and company so that the company remains the most important social network of all, both for people and for companies: there was thebrand associationwith the other two companies in the group: Instagram and Whatsapp; It is being testedomission of the number of likes; and happened toosecurity and encryption policy changesfrom Facebook.
Even with all this, however, the efforts seem to be in vain. It was difficult to defend the company after the scandals of recent years and events outside Zuckerberg's company. The facts that have made people spend 5 hours less per month on the network feed are: Data Gambling Email List Leakage and Cambridge Analytica; Advertising in politics; The scandalous performance of videos on the social network; Increased use of new social networks such as TikTok; The stability of engagement on networks such as Instagram, Twitter and Snapchat; and The bad repercussion of Libra. The data corroborate this indication, and the decrease in network use by users is visible. Now we need to stay tuned to the strategies the corporation will adopt to recover from the loss. As far as we are concerned, we have to understand the alternatives that already exist on the market and keep an eye on the tools that are emerging. Continue reading to find out about other possibilities that exist in digital marketing.
Promising alternatives in digital marketing commerce on Instagram - Projectual As we are not dependent on Facebook, it is necessary to look at other ways of positioning our brand in the digital world. Find it out! Google Ads: You can use ads on the internet giant through one of its best products. Through Ads it is possible to segment your campaigns very precisely, optimizing your investment and controlling its performance. YouTube: 95% of all internet users claim to use the website. The growth in consumption of videos on other social networks is clear, a feeling that reflects YouTube's 58% growth in terms of number of users. Other Social Networks Instagram: although the largest number of users is reserved for Facebook, Instagram is the preferred social network for people who use both. The company reached 1 billion active individuals and continues to launch new products and updates, such as IGTV, night mode and the “group” function in stories.
Is Facebook losing its relevance?
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