Even with all this, however, the efforts seem to be in vain. It was difficult to defend the company after the scandals of recent years and events outside Zuckerberg's company. The facts that have made people spend 5 hours less per month on the network feed are: Data Gambling Email List Leakage and Cambridge Analytica; Advertising in politics; The scandalous performance of videos on the social network; Increased use of new social networks such as TikTok; The stability of engagement on networks such as Instagram, Twitter and Snapchat; and The bad repercussion of Libra. The data corroborate this indication, and the decrease in network use by users is visible. Now we need to stay tuned to the strategies the corporation will adopt to recover from the loss. As far as we are concerned, we have to understand the alternatives that already exist on the market and keep an eye on the tools that are emerging. Continue reading to find out about other possibilities that exist in digital marketing.
Promising alternatives in digital marketing commerce on Instagram - Projectual As we are not dependent on Facebook, it is necessary to look at other ways of positioning our brand in the digital world. Find it out! Google Ads: You can use ads on the internet giant through one of its best products. Through Ads it is possible to segment your campaigns very precisely, optimizing your investment and controlling its performance. YouTube: 95% of all internet users claim to use the website. The growth in consumption of videos on other social networks is clear, a feeling that reflects YouTube's 58% growth in terms of number of users. Other Social Networks Instagram: although the largest number of users is reserved for Facebook, Instagram is the preferred social network for people who use both. The company reached 1 billion active individuals and continues to launch new products and updates, such as IGTV, night mode and the “group” function in stories.