Digital Marketing Tools for Small Business

[faisalF.H]

We live in a golden age of marketing. Gone are the days of throwing precious advertising dollars at the wall and hoping something held up. Instead, the rise of data and technology has enabled marketers to optimize their spend and reach their desired audience more efficiently than ever. With so many digital marketing tools available to entrepreneurs, this has had the side effect of creating a paradox of choice. What's the most effective way to reduce noise and identify which tools work best for your business? At Small Business BC, we share the same marketing challenges as any small business. Through our efforts, we have come to depend on several digital marketing tools to enhance our efforts and ensure we are effectively reaching the small business community in our province. To inspire you for your digital marketing campaign, we've listed the tools we use below. Digital Marketing Tools for Small Business Website and content marketing Google Analytics Want to know how many people visit your company's website? Google Analytics displays this data in real time, providing instant feedback for your marketing efforts. It allows you to measure the effectiveness of individual campaigns and evaluate the performance of individual pages on your site. The Acquisition section of Google Analytics is of particular interest to marketers. This tool is dedicated to showing you how visitors landed on your website. It highlights your organic Google search results, social media referrals, and any email newsletters customers have interacted with. Check out our article on how to install Google .

Analytics on your website. Yeast The content you write for your site should be useful to your potential customers as well as Google's search algorithm. Yoast is a powerful WordPress plugin that is free and offers an SEO health check for the web pages you have created. Comments are displayed simply, through the use of green, orange and red lights. The more green lights you see, the more SEO friendly the page. We love Yoast's real-time feedback because it allows us to optimize each page for SEO as it's created. Yoast is also available in a premium package which offers the optimization feature for multiple keywords on one page.

Moz Moz is a powerful set of SEO tools that will help you climb the Google rankings for your chosen keyword. By using Moz, you can audit your entire site and identify issues, such as broken links, that are hampering your digital marketing efforts. You can also see where you rank in real time, see what other websites are referring to you, and research potential keywords that will help Latest Mailing Database you get noticed. Although Moz is a paid service, it offers a one-month free trial that can be used to audit your site. It also produces reports full of easy fixes you can make to your site. Even if you don't plan to purchase the service, we recommend using this free trial to find out any issues that may impact your Google rankings. Interested in building backlinks to your site? If you're a local entrepreneur or writer, you can share your expertise with the small business community and Write for Small Business BC

. Keyword research Looking to do some keyword research before your next blog post? Keyword Finder is a great resource to validate your brainstorming efforts. It shows the search trend over time for the keyword you've chosen, the search volume, and the level of competition you'll face if you hope to rank. One of the most useful features of this software is the list of s