Monetization of YouTube Shorts opens up the dispute for the attention

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ashraf3545
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Joined: Tue Jan 03, 2023 5:27 am

Monetization of YouTube Shorts opens up the dispute for the attention

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Short videos are nothing new to social media However, TikTok and Instagram Reels have redefined the way this content is consumed today. By providing more than just personal entertainment, these platforms have given their users and creators a powerful tool to drive brand engagement and monetization. While the idea of ​​creating short videos and streaming the content in less than a minute has become a fascinating concept, in 2013 Vine, owned by Twitter, already allowed users to create videos in 6-second loops.

But even reaching 200 million active users in 2015, it fell into disuse and was deactivated in 2017. Unfortunately, the app failed to find a sustainable business model and did not become attractive to advertisers and platform promoters, as there was Email Data no compensation plan for content creators and no model of interaction between the user and their audience. . To Vincent Yang, cofounder and CEO of Firework: “Personally, I think for a company to launch anything, timing is important. You don't want to arrive too early or too late.

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Until a few years ago people were not familiar with using or creating videos on social media. The term 'influencer' was not familiar to many and now many young people are thinking of it as a career”. Therefore, only now its cost-benefit ratio and its connection with the consumer have really been unveiled. After all, of all social media marketing tactics, short video content provides the best return on investment ( ROI ), according to a recent HubSpot survey of 2022 marketing trends. Chart with the main investment trends of marketers in 2022.
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