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There is no marketing budget divorced from context. Indeed, the context is crucial. What objectives? What perception gaps do you need to fill compared to your competitors? It is essential to establish a starting point but also to define the key indicators to measure performance. 1) Set a goal This m...

They do not have data to calculate budgets for objectives B2B companies should allocate 8-9% of revenue for the type of specialized marketing they implement and the fact that customer value is high throughout the customer life cycle Basically, the marketing budget formula for percentage of revenue l...