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The moment of purchase does not end with the sale; it goes much further . To achieve satisfied customers and establish lasting relationships with them we must act with great precision and try to ensure that their experience with the product or service and the brand is satisfactory. Delighting custom...

To transmit it in each interaction with the client. The second project has focused on member experience . Dec has initiated a program to capture the member's voice in order to involve them in the process of designing their own experience. Through design thinking and customer experience dynamics diff...