How to Intelligently Define Your Ideal Customer Profile

[masumaakter]

The concept of an ideal customer profile (ICP) has a lot of noise around it right now. From the varying definitions of what an ICP really is to mixing ICP up with persona profiling, a lot of brands are getting it wrong – and this can have a dramatic impact on their bottom line.

I recently sat down with Ash Alhashim, President of BFG Consulting, UAE Phone Num
ber to pick his brain on what goes into an ICP, the risks of getting it wrong, and the rewards of getting it right.

Ash has been in sales for 13 years and spent the last seven in sales leadership roles for companies including Optimizely and Sift. Recently, he’s been focusing on helping B2B tech startups get up and running by building and scaling their go to market teams.




In other words, there are few better people to ask when it comes to the subject of ICPs.

Watch the interview below, or read on for the highlights.