I recently sat down with Ash Alhashim, President of BFG Consulting, UAE Phone Num
ber to pick his brain on what goes into an ICP, the risks of getting it wrong, and the rewards of getting it right.
Ash has been in sales for 13 years and spent the last seven in sales leadership roles for companies including Optimizely and Sift. Recently, he’s been focusing on helping B2B tech startups get up and running by building and scaling their go to market teams.
![Image](https://zh-cn.dyleads.com/wp-content/uploads/2024/07/UAE-Phone-Number.png)
In other words, there are few better people to ask when it comes to the subject of ICPs.
Watch the interview below, or read on for the highlights.