Kris Rudeegraap is the Founder and CEO of Sendoso, the leading Sending Platform, which helps companies stand out by
![Image](https://zh-cn.dyleads.com/wp-content/uploads/2024/07/UAE-Phone-Number-3-1.png)
giving them new ways to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers.
[2:45] The do’s and don’ts of gifting
[4:35] Lessons learned being a founder of a company
[6:06] Why founders should build a recruiting strategy from day one
[9:33] Creating new norms in an industry
[11:33] Some new top-of-funnel things Kris is trying in his company
[14:57] Some prospecting tools Kris is finding useful