on customer satisfaction. And in the physical world, that translates into hours Netherlands WhatsApp Number spent learning guests' names, or their breakfast preferences. However, these efforts vanish when we enter the digital world, often made up of standard communications and copy-past messages. After all, some will say, there's no time to look after that too, there are always other priorities, other arriving guests to pay attention to. However, the scenario has chang compar to a few years ago. Thanks to technological evolution, a large part of communication can be automat.
With minimal intervention on your part, you can guarantee a high level of personalization of emails both in terms of content and in the days of sending and improve your customer service even online. I want to start personalizing communications! What do I ne? A database No, the Excel sheet is not enough. You ne a contact management platform where you can enter all the information on customers, former customers, subscribers to the newsletter, possibly integrat with the main platforms where bookings are made. In this way, relevant data can be collect in real time, such as city of origin, language, special nes, acquisition channel... and us when necessary.
An email marketing platform They are platforms that allow you to contact several people at the same time, on which you can customize some elements bas on information about your recipient. Not only. Thanks to these, you can create templates, therefore graphics, that reflect the aesthetics of your brand, in order to maintain a coherent image throughout the customer experience.
An action plan Booking confirmation, prepay, welcome, goodbye; there are many stages of the journey that can be cover with personaliz messages. It is important to plan the timing of the mailings well, in order to offer valuable content to the future guest without being too insistent. Launch your own personaliz campaigns With these tools you can develop strategies to involve and make your contacts and customers fall in love with your destination.